Business Connect Container Edition
Business Connect Container Edition
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Project Overview
Description: Business Connect Container Edition is a B2B platform designed to enable secure communication between business partners. It facilitates the transfer of messages and documents, ensuring that sensitive information is exchanged safely and efficiently.
Description: Business Connect Container Edition is a B2B platform designed to enable secure communication between business partners. It facilitates the transfer of messages and documents, ensuring that sensitive information is exchanged safely and efficiently.
Role: Interaction Designer , Duration: 3 months
Tools : Sketch, Invision App, Zeplin
Discovery Phase
Information Gathering and Stakeholder discussion: Initiated the discussion with PM and other stakeholders to go over product requirement/demand. This is the first step towards synthesizing the vision for the product, how it aligns with the overall business goals, and how success (and failure) will be measured. During the Stakeholder discussion and interview we will get to know the challenges that the customer is facing along with user’s pain point or difficulty in accessing and finishing the task in the application.
Business Goals
Business Goals
1 .Technology Modernization - BC is around 20 years old application and is using quite old technology So changing the older technology and UX will help the application.
2. Intuitive and user-friendly application - This not only helps user in performing and finishing the task with ease but also helps user understand the application and his goals which reduces the customer calls making a smooth end-end process.
3. More Revenue - Better user experience reducing the work load on user and customer end along with faster and intuitive application gives better revenue in terms of completion task rate and business profits .
Targeted User Groups
System Admin
Who is responsible to add initial users and set up
B2B Operations Specialist
Who is responsible to Configure protocols
Trading Partner Specialist
Who is responsible to add the partners and business Agreements
Business Operations Manager
Who is responsible to check the documents
Persona: B2B Admin
Overall Workflow
Analysis
Here is the process that I followed-
Usability Review:
The project involved redesigning a B2B platform that had been in use for 20 years. The initial phase focused on a thorough usability review of the existing system to pinpoint critical issues and areas for enhancement.
Key Findings:
Navigation Complexity: The original platform had a deeply nested navigation structure, requiring users to navigate through 6 to 7 levels to perform tasks. This complexity led to inefficiencies and a frustrating user experience.
Design Opportunities:
Revised Information Architecture: I conducted a comprehensive review of the platform’s information architecture. This involved re-evaluating and reorganizing the grouping of information and functionalities to better align with user needs and expectations.
Reduced Navigation Levels: By restructuring the information architecture, I streamlined the navigation process, reducing the number of levels from 7 to 3. This simplification significantly enhanced the user journey.
Utilized Latest Interaction Patterns: I incorporated modern interaction patterns and design principles to improve usability and ensure that users could exit each level easily and intuitively.
Few Screens from Old Application
Few Screens from New Designs
Usability Testing:
Testing Process: Although formal usability testing was not conducted, I simulated usability scenarios with a focus group of stakeholders and internal team members. The testing involved evaluating the redesigned navigation structure and overall user experience.
Findings: The feedback from the simulated usability testing confirmed that the streamlined navigation with 3 levels was much easier to use. Users reported improved efficiency in completing tasks and a more intuitive flow through the platform.
Results:
The redesign not only simplified the navigation but also improved overall user satisfaction based on the simulated usability testing. The new structure made the platform more accessible and user-friendly, addressing the main issues identified during the review.
Achievements
We were able to meet deadline with development as well in 3 months
It reached more than Million Subscriptions
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